Chrome deems all HTTP sites as insecure since a third-party can intercept data transmitted between such websites and users and servers. With the release of Chrome 68, Google started displaying a green padlock on all HTTPS sites. Doing so would show a text bubble saying, “Your connection to this site is not secure.” This warning error message would often deter visitors from continuing to use the website, which is why having a secure message in the address bar can have a major impact on a site’s overall image and reputation.
When it came to unsecured sites, however, users had to click a small icon that appeared in the search bar in place of the green padlock. Google’s Chrome browser used to display a green padlock in the search bar for secure sites. Why Chrome Displays a “Website Not Secure” Message on Websites One way Google is doing this is by labeling all HTTP websites as “ not secure.” By flagging HTTP sites in this way, visitors receive ample warning to navigate away when visiting unsafe, suspicious, or simply unsecured sites when doing a simple google search. For more than a decade, Google has spearheaded numerous efforts and initiatives, such as the Safe Browsing Project, aimed at making the internet safer for everyone.
